Marketing Strategy

Code: 2261

1 day

List Tuition : $200.00 USD

Course Overview

    Download PDF 

Marketing is about identifying your customers' wants and needs and satisfying them. In this course, you'll explore the components of a successful marketing strategy, from learning what your customers need to strategies for choosing the optimal price point for your product. You'll also learn about market segmentation and its importance to developing a marketing strategy as well as techniques for analyzing the offerings of the competition.

Virtual short courses do not include materials or headsets.

  • All professionals
  • The steps in a consumer's purchase process
  • How the life cycle of a product affects the strategy used to market it
  • The four Ps of a marketing plan
  • Strategies for pricing

1. Introduction

  • What Is Marketing?
  • Marketing at a Glance
  • What Is Marketing Strategy?
  • What Business Are You Really In?
  • Six Components of a Marketing Strategy

2.ÿConsumer Analysis

  • Needs and Customers
  • Purchase Process
  • Purchase Process Considerations
  • Segmentation

3. Market Analysis

  • Market Segments
  • Product Life Cycle
  • Competition

4. Competitive Analysis

  • SWOT Analysis
  • Market and Products
  • Techniques for Understanding the Competition

5. Distribution

  • Channels
  • Costs

6. Marketing Mix

  • Product
  • Place
  • Promotion
  • Price

7. Costs

  • Strategy and Profit
  • Cost Considerations

Request a Discounted Quote

Bring Training to You

Request schedule for this course

Request a Quote for this Class

We provide government and government contractor discounts, please request a quote


total option: 0

Hotel and Travel can be included on your quote.
For immediate response, you can call 1-855-515-2170 or we will provide a quote within 4 business hours. Travel must be booked 14 days before training for rate to apply.

Learn How to Become a Managed Learning Member

Request a Quote

Thank you for requesting a quote, we will be in touch shortly with a quote. If you need immediate assistance, please call 855-515-2170.

Request Other Date

Request date or location you need

Don’t see the date or location you need? Contact us and let us know, we are adding dates and locations daily.